KaurStyle: Tell us a little about Kaprae.com? What is it? What purpose does it serve? Who is your audience?
Kaprae: Kaprae is a blog that features South Asians who sport creative looks, unique outfits, and push fashion forward trends. We noticed that fashion and beauty are often tied to light skin or fashion of certain types. We wanted to break that image by giving brown folks, or those of South Asian descent, a place to showcase their stuff. Our target audience is South Asians that are into fashion and photography.
Kaprae: Currently, it is creative and appealing western wear but we’re building our portfolio of photos with fashion trends in South Asian clothing.
Kaprae: Growing up in the suburbs in the United States, we noted that a lot of young Sikhs felt they couldn’t keep their religious identity and still be fashionable at the same time. In their minds, because they hadn’t seen it being done before, the two seemed to be at odds with each other. Kaprae is place people can see that the “fashionable, hip Sikh,” or anyone who physically displays their faith while expressing their creativity is not an oxymoron.
KaurStyle: What are your goals? What would you like to come out of this platform?
Kaprae: Ultimately, we want to help people feel comfortable with their identity and image. We also seek to highlight diversity of South Asian identities, artistic fashion that illuminates unique personalities, and, as a secondary goal, encourage good photographers to seek out South Asians subject matter.
Kaprae: They come from a number of different channels - our favorite is when users submit their own photos or share links to other sites online with great photos. Recently, we stumbled across A.S. Nagpal’s photography and just loved it. His portfolio is mesmerizing and showcases South Asians so beautifully.
KaurStyle: What’s your favorite photo submitted so far & why?
Kaprae:We love the photo entitled “Chic is in the details” http://kaprae.com/?p=370 In terms of the photograph, it’s a good quality photo, the composition is good: the photo is prominently showcased and there aren’t other things the picture competing for attention, it’s well lit and the subject is posing in a flattering way. In terms of the outfit, it’s unique, the accessories compliment the look, and makes use of layers and colors in a way that makes the outfit happening, but keeps it simple at the same time.
KaurStyle: What’s your favorite fashion trend?
Kaprae: Our team liked the collage, mash-up of colors, patterns and textures that were big this fall for women, along with bold, bright colors. For men, we’re drawn to the casual-formal hybrid look, where little things, like a cool scarf or nifty shoes, make all the difference. That being said, we’ve really recognized that the best photos of fashionable folks come from those who feel comfortable and confident in their look.
KaurStyle: Anything else you’d like us to know?
Kaprae: We would love for you to checkout the site and give us some feedback! Any and all suggestions are welcome. You con contact us at firstname.lastname@example.org. We can also be reached at email@example.com if you think we did something wrong ;)
So there you have it, folks! Spread the word :)
xox - KaurStyle